The worlds first connected football jersey. 

For the first time, Nike launched connected apparel in a football jersey. By simply tapping your phone to your jersey, fans were given access to high heat products, insider content, and exclusive experiences. This included allowing Chelsea fans to co-create Chelsea's 3rd kit alongside the Nike apparel team. 

Role: Concept Development, Product Design, Art Direction, & Prototyping, along with the help of the fine folks at I Love Dust.  

By scanning a NikeConnect logo on the jersey label through the Nike app, fans gained access to limited edition products, customized content and exclusive experiences. 

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With football jerseys reaching the heights of youth fashion, we created a first of it’s kind multi-stage poll & co-creation tool for Nike Design & the fans. Fans were able to choose the design direction / mood via visualizations pictured below. Over the following weeks fans participated in every stage of the design process as Nike learned to digitally co-design with fans for the first time. 

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